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Imposter Syndrome Isn’t What You Think It Is

Imposter Syndrome Isn’t What You Think It Is

by Heart-Led Marketing Coach | Mar 19, 2026 | Authenticity, Communication, Connection

For a long time, I thought imposter syndrome was a confidence problem. That it meant I wasn’t good enough and therefore ready to show up properly in my business.I thought it meant that I needed more clarity, more experience, more proof that I was qualified enough or...
Marketing Shouldn’t Be Something That Feels Forced

Marketing Shouldn’t Be Something That Feels Forced

by Heart-Led Marketing Coach | Jan 7, 2026 | Authenticity, Communication, Connection

For many business owners, marketing feels like a separate job. Something you switch on.Something you do to be visible.Something that requires energy, confidence, and consistency that you don’t always have. So it feels forced. But the most natural, effective marketing...
Why marketing should feel like a conversation and not a campaign

Why marketing should feel like a conversation and not a campaign

by Heart-Led Marketing Coach | Jul 30, 2025 | Communication

When you look at it marketing, it can seem like it’s built on flashy strategies, bold promises, a sense of urgency and perfectly timed campaigns. And while there’s nothing wrong with structure or strategy, if you’re a heart-led business owner like myself, you...
Tell People What You Do: Why Self-Promotion Matters for Connection

Tell People What You Do: Why Self-Promotion Matters for Connection

by Heart-Led Marketing Coach | Jun 25, 2025 | Authenticity, Communication, Unique

Self-promotion can feel icky.  It takes me right out of my comfort zone.  In fact, I’d much rather be shouting about other people, than myself.    And if you’re like me, you’re someone who values integrity, depth, and not sounding...
Align Your Essence: Inside-Out Marketing Strategies for Success

Align Your Essence: Inside-Out Marketing Strategies for Success

by Heart-Led Marketing Coach | Jun 4, 2025 | Authenticity, Communication

There’s a lot of noise out there about how to market your business.“Do this.” “Post that.” “Use this hook.” “Say it like this or you won’t convert.” It’s exhausting and it’s overwhelming and for many of us — especially the soul-led entrepreneurs, coaches, and...
What is Soul-Aligned Marketing and Why Does it Matter in 2025 and Beyond?

What is Soul-Aligned Marketing and Why Does it Matter in 2025 and Beyond?

by Heart-Led Marketing Coach | May 28, 2025 | Authenticity, Communication

I started my marketing career over 25 years ago, having graduated with a degree in Public Relations.  At that time, the world wide web was in its infancy and social media didn’t exist, so there weren’t the different branches of digital marketing like we know...
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Recent Posts

  • Does your marketing feel like an necessary chore, rather than an expression of who you are?
  • Imposter Syndrome Isn’t What You Think It Is
  • Marketing Shouldn’t Be Something That Feels Forced
  • Marketing Isn’t About Convincing, It’s About Connecting
  • Make It Easy for People to Choose You

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