Why marketing should feel like a conversation and not a campaign

by Heart-Led Marketing Coach | Jul 30, 2025 | Communication

When you look at it marketing, it can seem like it’s built on flashy strategies, bold promises, a sense of urgency and perfectly timed campaigns. And while there’s nothing wrong with structure or strategy, if you’re a heart-led business owner like myself, you...

Before the Strategy, Listen: Why Deep Listening is an Underrated Marketing Skill

by Heart-Led Marketing Coach | Jul 25, 2025 | Listening

In my opinion, the most powerful thing you can do for a client has nothing to do with tactics — and everything to do with presence and listening. When I’m hired to help someone grow their business, clarify their message or get themselves “out there,” it’s easy...

How to Show Up Authentically When You’re Creating a Marketing Strategy for a Client

by Heart-Led Marketing Coach | Jul 10, 2025 | Authenticity

It’s one thing to show up with authenticity in your own brand. It’s another thing entirely when you’re tasked with capturing someone else’s voice, message, and essence in a way that feels aligned, strategic, and true. As someone who creates marketing strategies...

Tell People What You Do: Why Self-Promotion Matters for Connection

by Heart-Led Marketing Coach | Jun 25, 2025 | Authenticity, Communication, Unique

Self-promotion can feel icky.  It takes me right out of my comfort zone.  In fact, I’d much rather be shouting about other people, than myself.    And if you’re like me, you’re someone who values integrity, depth, and not sounding...

Becoming an Authority of One: How to Own Your Reputation Without the Comparison Spiral

by Heart-Led Marketing Coach | Jun 18, 2025 | Authenticity, Unique

I work with a fantastic coach, supporting him to run his business.  He’s in the financial industry, working with advisors and planners to help them create deeper and more meaningful relationships with their own clients.  And from what I’ve seen, he does a...