Tell People What You Do: Why Self-Promotion Matters for Connection

by Heart-Led Marketing Coach | Jun 25, 2025 | Authenticity, Communication, Unique

Self-promotion can feel icky.  It takes me right out of my comfort zone.  In fact, I’d much rather be shouting about other people, than myself.    And if you’re like me, you’re someone who values integrity, depth, and not sounding...

Becoming an Authority of One: How to Own Your Reputation Without the Comparison Spiral

by Heart-Led Marketing Coach | Jun 18, 2025 | Authenticity, Unique

I work with a fantastic coach, supporting him to run his business.  He’s in the financial industry, working with advisors and planners to help them create deeper and more meaningful relationships with their own clients.  And from what I’ve seen, he does a...

The Difference Between Ego-Driven and Soul-Led Branding

by Heart-Led Marketing Coach | Jun 11, 2025 | Authenticity, Self Worth

If you’re not a marketer, branding can be a bit of a minefield.  It can leave you wondering: Do I need to sound more confident? Should I look more polished? Will people take me seriously if I share this? How do I stand out without selling out? These kinds of...

Align Your Essence: Inside-Out Marketing Strategies for Success

by Heart-Led Marketing Coach | Jun 4, 2025 | Authenticity, Communication

There’s a lot of noise out there about how to market your business.“Do this.” “Post that.” “Use this hook.” “Say it like this or you won’t convert.” It’s exhausting and it’s overwhelming and for many of us — especially the soul-led entrepreneurs, coaches, and...

What is Soul-Aligned Marketing and Why Does it Matter in 2025 and Beyond?

by Heart-Led Marketing Coach | May 28, 2025 | Authenticity, Communication

I started my marketing career over 25 years ago, having graduated with a degree in Public Relations.  At that time, the world wide web was in its infancy and social media didn’t exist, so there weren’t the different branches of digital marketing like we know...